Sunday, March 13, 2011

Prestashop Module Google Rich Snippets + Product Ratings and Reviews

Boost your Google visibility and traffic with this 2 in 1 module: full product rating & review system, plus Google Rich Snippets functionality.






Google Rich Snippets + Product Ratings and Reviews Main Features

Brought to you by Business Tech, the creators of the Google Merchant Center module (available separately on http://addons.prestashop.com/en/seo-prestashop-modules/1768-Google-Merchant-Center.html), Google Rich Snippets + Product ratings and reviews is a 2 in 1 module and offers a rich selection of features and functionality.

GOOGLE RICH SNIPPETS

Google's Rich Snippets consists of additional HTML code added on your product pages, which is invisible to visitors. They allow you to turn your regular search engine results into visually enhanced, eye-catching results, at no additional cost (see http://www.google.com/webmasters/tools/richsnippets for an example).

Products benefiting from Rich Snippets will include additional product information such as category, price, and may also include other details such as brand and even a photo (which elements are included are up to Google though). 

If any ratings and reviews have been posted for the product, your listing in Google search engine results will also include its rating, displayed in the form of yellow stars. This greatly enhances your visibility and will result in a much higher click rate on your links, even if you are not in the top results.

 

  • Selection / priority order of meta-description, short description or long description for your Rich Snippets product description
  • Ability to include lowest price / highest price range in your Rich Snippets code for products with attribute combinations
  • Several options for unique product identifiers (brand, EAN / UPC and supplier reference)
  • Automatic inclusion of full product category via the PrestaShop breadcrumb
  • Selection of individual (last rating and review posted) or aggregate (average of all product ratings) for inclusion in the Rich Snippets code
     

FULL RATING AND REVIEW SYSTEM

In order to enable your product pages with review related Rich Snippets code, the module needs to have, well... some review data, and therefore a mechanism that allows people to post ratings and reviews on your products. The module includes a state of the art rating and review system with great features and functionality:

 

  • Slick AJAX based interface
  • Enable ratings only (numerical ratings only, no written reviews) or both
  • Reviews pagination options for both the front and back-office
  • Ability to require moderation / admin approval for written reviews to be posted
  • Advanced moderation interface with the ability to edit written reviews to correct any typos or mistakes, or slightly adjust the verbiage, as well as the ability to delete a review altogether (but not the associated numerical rating) 
  • Two authorization levels for reviews: any registered customer can post on any product, or only customers who have already purchased the specific product being viewed can review it
  • Review summary block can be included on any of the 4 hooks available on the product page (extra right, extra left, product actions or product footer)
  • Detailed reviews are included in an extra product tab on the product page
  • 6 different preset styles for review icons (stars and thumbs up, each with 3 color sets) and you can add your own additional icon sets very easily
     

AUTOMATIC E-MAIL FEATURES
 

  • You can receive an e-mail every time a new rating / review is posted
  • You can choose to send your customers an automatic e-mail reminder to invite them to rate the products they have purchased a few days after their order
     

INTEGRATION WITH OUR FACEBOOK PS WALL POSTS MODULE

If you have already purchased our Facebook PS Wall Posts module (sold separately on http://addons.prestashop.com/en/social-commerce-facebook-prestashop-modules/4429-Facebook-PS-Wall-Posts.html), you can have any rating / review automatically posted on your Facebook fan page.

The mechanism integrates nicely with the moderation feature, so that reviews will only be posted on your page once they have been approved from the moderation interface, if moderation has been activated.





With Google Rich Snippets, benefit from visually enhanced results on Google's search engine results and increase your click rate, numbers visitors and sales ! The full rating and review system will also greatly improve your shop's conversion rate and further increase your sales.





Your customers will enjoy the ability to rate your products, and the enhanced results in Google's search engine results will also give them a positive image of your website.





No comments:

Post a Comment