Obtain exceptional results in terms of targeting and relevance of your Google Adwords Banner / Display ads. This module allows you to generate dynamic Flash banners that will display your products in rotation with their photo, name and price, on top of a general background image and generic text. These banners in .swf format are compatible with Google Adwords' Display advertising network (display of graphical banners on YouTube, portals, blogs and other content websites).
The main advantage is that when a visitor will click on the banner, he will be taken directly to the corresponding product page, not your shop’s homepage. Each product in the banner therefore has its own URL. This allows you to create very targeted and efficient campaigns that maximize your chances of converting the visitor into a customer.
Great tools have also been created to help you manage your Google Adwords banners easily: banner model duplication, bulk updates and on-screen alerts about products that are included in your banners but are no longer in stock or have been marked inactive.
These same alerts can also get sent automatically by e-mail via a PHP file included with the module, to execute via a CRON task. The CRON module for Prestashop is free and available on http://addons.prestashop.com.
FEATURES
- Available in 8 standard formats: 468x60, 728x90, 200x200, 250x250, 300x250, 336x280, 120x600 and 160x600
- Failover mechanism
- Fully customizable
- Template duplication and bulk updates
Discover the demo here: http://www.arthusandco.com/demo/gadbanners/
AUDIENCE
Accessible – with the included documentation – to resourceful shop owners with good basic technical knowledge, this module is mostly destined to merchants who work with an agency and wish to implement this advanced banner technique. The agency can then work on the creative and technical aspect, and the merchant can then keep total control over which products get displayed, very easily via the Prestashop back-office. The merchant can therefore update the banners regularly without any help or intervention from the agency.
WARNING
You must own a copy of the Adobe Flash design software (not just the Flash reader / plug-in), version CS3 or higher. Some basic Flash knowledge and practice is also necessary.
